Journalists Use Kickstarter to Fund Personal Projects

My latest Poynter Online story is about journalists who are using a site called Kickstarter to raise thousands of dollars for personal projects. The journalists I interviewed are pursuing projects that involve filming a documentary, writing a book and traveling to Tanzania to study Kihansi spray toads:

“As journalists face pay cuts and are asked to do more with fewer resources, it has become increasingly difficult for them to find the time and money to pursue large-scale enterprise stories or personal projects.

“But some journalists are finding a way to make it work. In recent months, they have raised thousands of dollars on Kickstarter to fund book projects, documentaries and international reporting. The site is similar to Spot.Us, the crowd-funding journalism site, but it isn’t limited to journalists.

“Launching projects on the site, journalists say, has given them the opportunity to pursue passions, think entrepreneurially about their work and find new ways of interacting with audiences — not only after completing a project, but while they’re working on it.”


Published by Mallary Tenore Tarpley

Mallary is a mom of two young kiddos -- Madelyn and Tucker. Mallary absolutely loves being a mom and often writes about the need to find harmony when juggling motherhood and work. Mallary is the Assistant Director of the Knight Center for Journalism in the Americas at the University of Texas at Austin, where she manages the Center's various programs related to distance learning, freedom of expression, and digital journalism. Previously, she was Executive Director of Images & Voices of Hope and Managing Editor of The Poynter Institute’s media news site, Mallary grew up outside of Boston and graduated from Providence College in Rhode Island. In 2015, she received a certificate in nonprofit management from Duke University. She now lives in beautiful Austin, Texas, with her kids, husband Troy and cat Clara. She's working on a memoir, slowly but surely. You can reach her at

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