Why Twitter Matters to Journalism

A University of Tampa student recently asked for my input regarding the use of Twitter in the journalism world. She reached out to me for comment, but didn’t end up writing the story.  So, for what it’s worth, I’m posting her questions and my answers here. Feel free to disagree with, or expand on, my points. You can follow me on Twitter @MallaryTenore.

1. What do you think are the main advantages of using Twitter to report news?

Dissemination of news. I use Twitter in place of an RSS reader because I find it to be a quality tool for assembling news. Twitter is a great resource for reporters because it is a way to stay on top of breaking news, solicit feedback and cultivate sources. Some reporters I know, for instance, will pose a reporting-related question to people on Twitter in hopes that they can get a lead or a source from it. Twitter is also great because it allows for a diversity of voices. Depending on who you’re following, you can get a wide variety of news that you might not otherwise find out about if you’re just looking at the same Web sites every day.

2. What are the disadvantages, and what changes would you like to see made?

I think that while Twitter can be extremely beneficial in the reporting process, it can also give us “an easy way out.” Reporters, for instance, may just turn to Twitter as a resource and then stop that. When it comes to finding sources, Twitter is a good starting point. The real reporting comes afterward, in the follow-up phone calls and interviews that result from what the reporter found out on Twitter. Another disadvantage is that sometimes the silly language of Twitter — tweet, twoosh, twitteria — can give people the wrong impression of the site and lead them to believe that it shouldn’t be taken seriously as a tool for journalists. Another disadvantage is that many people think that just because they can use Twitter, they should. It’s just like any other medium; sometimes it works better for certain stories than others. (Example: Rocky Mountain News journalist tweeting a funeral.)


3. Do you believe Twitter has enhanced or diminished the quality of journalism?

I wouldn’t say that Twitter has necessarily enhanced the quality of journalism, but I would say it has enhanced the ways that journalists are able to communicate information and the speed at which they can communicate it. Now journalists can tweet during court hearings and sports games (depending on restrictions), and other live events. Twitter can make news seem more immediate and more personal, especially when reporters build a big base of followers and then use their voice and storytelling style to connect with them. Nicholas Kristof of The New York Times does a good job of this.

4. Is this trend on the rise or flaming out?

I would say that in the past year or so, Twitter has become increasingly popular, especially among younger and mobile Internet users. When I first wrote about Twitter back in September 2007, very few news organizations were using it, and I got a lot of comments from readers who said they thought the site was dumb, irrelevant and “ridiculous.” Now, people seem to embrace it. Facebook is even copying many of Twitter’s features. Now, for instance, you can @reply someone in a Facebook status update. Will Twitter continue to thrive as a leading social media platform moving forward? Probably. But I have no doubt that other sites like it will soon emerge.

Helpful Twitter resources from Poynter.org (@poynter), the site I write/edit for:

Related Poynter/News University (@NewsUniversity) resources:

What should I add to this blog entry? How are you using Twitter as a journalist?

Published by Mallary Tenore Tarpley

Mallary is a mom of two young kiddos -- Madelyn and Tucker. Mallary absolutely loves being a mom and often writes about the need to find harmony when juggling motherhood and work. Mallary is the Assistant Director of the Knight Center for Journalism in the Americas at the University of Texas at Austin, where she manages the Center's various programs related to distance learning, freedom of expression, and digital journalism. Previously, she was Executive Director of Images & Voices of Hope and Managing Editor of The Poynter Institute’s media news site, Poynter.org. Mallary grew up outside of Boston and graduated from Providence College in Rhode Island. In 2015, she received a certificate in nonprofit management from Duke University. She now lives in beautiful Austin, Texas, with her kids, husband Troy and cat Clara. She's working on a memoir, slowly but surely. You can reach her at mjtenore@gmail.com.

3 thoughts on “Why Twitter Matters to Journalism

  1. Nice list of resources at the bottom!

    For number one, I think you hit on the real value after the first sentence. Specifically, I think Twitter’s greatest strength is not in its ability to disseminate news in a one-to-many model, but its many-to-many nature. Twitter is a level field where anyone can follow (unless updates are private) and interact with anyone else.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: