News Sites Find Ways to Engage Users, Lower Bounce Rates

Today Poynter Online published a story I’ve been working on about bounce rates. In the course of my reporting, I came across a variety of news sites that have found creative ways to increase user engagement and lower their bounce rates. You can find out more about what they’re doing here:

“There are lots of ways to draw users to news sites. The trick is figuring out how to keep them engaged enough to stay on your site once they land there.

“Some news sites, including, The Huffington Post and DailyMe, have developed strategies to increase engagement and decrease bounce rates — a metric used to describe the percentage of single-page site visits, often traffic referred by search engines.

“Here are a few examples of their strategies, along with some additional tips that could help keep people on your site. I hope you’ll share your ideas, too.”


What tips do you have for lowering bounce rates? If you have more questions about this topic, please let me know.

Published by Mallary Tenore Tarpley

Mallary is a mom of two young kiddos -- Madelyn and Tucker. Mallary absolutely loves being a mom and often writes about the need to find harmony when juggling motherhood and work. Mallary is the Assistant Director of the Knight Center for Journalism in the Americas at the University of Texas at Austin, where she manages the Center's various programs related to distance learning, freedom of expression, and digital journalism. Previously, she was Executive Director of Images & Voices of Hope and Managing Editor of The Poynter Institute’s media news site, Mallary grew up outside of Boston and graduated from Providence College in Rhode Island. In 2015, she received a certificate in nonprofit management from Duke University. She now lives in beautiful Austin, Texas, with her kids, husband Troy and cat Clara. She's working on a memoir, slowly but surely. You can reach her at

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