News Sites Find Ways to Engage Users, Lower Bounce Rates

by Mallary Tenore Tarpley

Today Poynter Online published a story I’ve been working on about bounce rates. In the course of my reporting, I came across a variety of news sites that have found creative ways to increase user engagement and lower their bounce rates. You can find out more about what they’re doing here:

“There are lots of ways to draw users to news sites. The trick is figuring out how to keep them engaged enough to stay on your site once they land there.

“Some news sites, including, The Huffington Post and DailyMe, have developed strategies to increase engagement and decrease bounce rates — a metric used to describe the percentage of single-page site visits, often traffic referred by search engines.

“Here are a few examples of their strategies, along with some additional tips that could help keep people on your site. I hope you’ll share your ideas, too.”


What tips do you have for lowering bounce rates? If you have more questions about this topic, please let me know.